CategoriesReal Estate

Real Estate on Digital Front

Why Digital?

In today’s digital world, growing a business comes with many challenges and opportunities that demand different web marketing strategies and solutions. A digital marketing strategy that has worked for a specific audience segment may not be the best approach for another. Likewise, internet marketing strategies that yielded positive results a year ago may not generate the same results today.

Do You Know?

Rapidly developing digital technologies continue to penetrate all spheres of our lives, and without fail, they have not bypassed the real estate market, with the term PropTech now becoming a new buzzword. PropTech (or Property Technologies) is a multifaceted phenomenon. It combines all modern innovative technologies and applied solutions in the field of real estate creation and its management (real estate transactions, investment analysis, construction and design, development, maintenance, etc.).

What Triggered Change?

The effect of COVID on the real estate market is critical and has perpetually changed the manner in which our industry works. This change, while problematic and awkward for certain, has incited the quick selection of real estate technology, any semblance of which we haven’t seen previously. Agents, groups, and financiers are presently truly reexamining the technology stage, apparatuses, and administrations expected to successfully work together today. The up-and-coming requirement for development and robotization is presently a necessity to get by as well as flourish. In these questionable and unstable occasions, effective agents have figured out how to incline toward the power of technology to help them stay zeroed in on what they specialize in.

The trading business is more serious than any other time in recent memory and as we look forward to 2022, it will be those agents who depend on real estate technology who will continue onward effectively. Yet, to really modernize and mechanize the tedious, physically extraordinary cycles that have tormented our industry for a very long time, we needed to look past in-vogue applications and siloed point arrangements. This next advancement is tied in with having the option to stretch out technology and computerization to make efficiencies across the whole purchasing and selling measure and above all, drive development. The appearance of AI-powered devices and arrangements has been instrumental in computerizing large numbers of the everyday cycles that divert agents from income-producing exercises. Imaginative AI-powered devices can be the key part in improving proficiency, driving down costs, and making real an incentive for agents in 2021 and the past. Artificial intelligence can be utilized to assist Realtors with computerizing the whole hand-holding measure sustaining, attendant, labeling, booking, follow-up basically turning into a wise menial helper working for Realtors every minute of every day to guarantee they work more efficiently.

The world was flipped around this year and the real estate industry was not saved in the wake of this worldwide pandemic. However, from the disturbance came the positive change and advancement our industry frantically required. Agents shouldn’t fear this change, rather, outfit the power of technology to help efficiencies and spotlight on sharpening indispensable customer administration abilities. Those that oppose change will wind up falling further behind the opposition and scrambling to make up for a lost time. Technology and agents cooperating is the fate of our industry and dependent on what we have seen up until this point, what’s to come is splendid.

Why Us?

Beluxé is the industry leader in innovative and smart Real Estate Agency. It is our philosophy is modernize and progress the experience of buying and selling real estate by cultivating a spirit of collaboration, innovation, and integrity. Our team is resourceful, always seeking to discover a solution and providing options for any concerns that arise.

We are available for virtual meetings around the clock to make sure that you find your dream property. Our agents do the heavy lifting and navigate the listings, taking the time to understand you, your desires, and preferences so that you can enjoy the process of viewing homes especially selected for you.


Return on investment in Real Estate – Explained

Return on investment

Return on investment or ROI is the ratio between the profits and costs of an investment. It is a measure, frequently used by investors to evaluate the profitability of an investment or to compare the cost-effectiveness of different investments.

ROI’s application to real estate

In the real estate market, ROI is used to gauge the lucrativeness of a real estate investment as a percentage of its total cost. Principally, the return on investment is a metric of a property’s income-producing ability — higher ROI implies the property will surpass its price in profitability.

ROI values are also used for real estate comparisons. Return on investment on numerous properties available in the housing market are calculated, and the one with the highest ROI value is generally selected.

Due to its objectiveness, ROI has emerged as the best indicator for determining the value of a real estate investment.

How to calculate ROI

Return on investment follows an easy to understand equation:

ROI = (Revenue – Operational Costs) / Total Property Cost


Revenue – Total revenue generated by property over the period

Operational Costs – Expenses (maintenance, insurance, management, etc.) spent to generate revenue

Total Property Cost – Total money spent to buy a particular property, which includes all initial money spent to pay for property price, transfer fees, agency fees, etc.

Essentially, the return on investment is calculated for the life of the property (being bought to resold). Therefore, the profit or loss at the time of resale is accounted for from the revenue.

It is important to note that Yield and ROI are different concepts. Yield is the percentage calculated as Annual Rent divided by Property Price, and it does not consider any of the operational expense (maintenance, service charges) to generate that rent or additional costs (DLD fees, agency fees) paid during the purchase of the asset.

Criteria for ROI selection

Each investor has a different criterion that defines the strength of the ROI; different variables also come into play here. As a general rule, investors should consider the highest ROI in comparison to the market standards, but higher ROI might involve higher risks.